audience measurement

audience measurement
марк. измерение [исследование\] аудитории (установление величины и состава аудитории рекламного объявления, средства распространения рекламы или рекламной кампании)

Some large audience measurement companies, such as one in Switzerland, have been developing wristwatch-like meters for measuring radio audiences. — Некоторые большие компании, занимающиеся исследованием аудитории, в частности, одна швейцарская компания разрабатывает счетчики наподобие часов для измерения радиаудитории.

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подсчет, обследование рекламной аудитории
исследования, направленные на то, чтобы установить объем и состав рекламной аудитории; средства распространения рекламы или конкретного рекламного объявления

Англо-русский экономический словарь.

Смотреть что такое "audience measurement" в других словарях:

  • Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… …   Wikipedia

  • Audience Measurement and Analytics Ltd. (Amap) — Audience Measurement and Analytics Ltd. (Amap)BackgroundAudience Measurement and Analytics Ltd., also known as Amap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the… …   Wikipedia

  • Internet Radio Audience Measurement — is any method used to determine the number of people listening to an Internet radio broadcast. This information is usually obtained from the broadcaster s audio streaming server. Icecast, Nicecast, and SHOUTcast are examples of audio streaming… …   Wikipedia

  • Audience response — Wireless RF keypad with OLED display and advanced functions …   Wikipedia

  • Audience scanning — An audience watches a laser light show during the SIB trade fair in Rimini, Italy in 2002. Audience scanning (sometimes called crowd scanning ) occurs when a laser beam is directed toward the people observing a laser show or display. Although… …   Wikipedia

  • Broadcasters' Audience Research Board — The Broadcasters Audience Research Board, or BARB, is the organisation that compiles television ratings in the United Kingdom. It was created to replace a previous system, where the BBC and ITV companies compiled their own ratings. It is owned by …   Wikipedia

  • List of unusual units of measurement — For units of measure primarily used in countries where English is not the main language, see the article specific to that country, a list of which can be found in the systems of measurement article. An unusual unit of measurement is a unit of… …   Wikipedia

  • Audio noise measurement — is carried out when assessing the quality of audio equipment, such as is used in recording studios, broadcast studios, and in the home (Hi Fi).Noise in general refers to unwanted sound, often loud, but in audio systems it is the low level hiss or …   Wikipedia

  • broadcasting — /brawd kas ting, kah sting/, n. 1. the act of transmitting speech, music, visual images, etc., as by radio or television. 2. radio or television as a business or profession: She s training for a career in broadcasting. [1920 25; BROADCAST + ING1] …   Universalium

  • Mam talent! (series 4) — Mam talent! Season 4 Broadcast from 3 September 2011 Judges Agnieszka Chylińska Małgorzata Foremniak Robert Kozyra Host(s) Marcin Prokop Szymon Hołownia Broa …   Wikipedia

  • Nielsen Company — Nielsen Holdings N.V. Type Public (NYSE: NLSN) Industry Media Founded …   Wikipedia


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